Editor’s Note: This piece originally appeared at ZEAL and is republished here with permission.
Permit me, if you will, to take you back to the past. Way, way back a dozen years ago — before major gaming sites made comedy a key part of their video strategy, before most sites even had a video strategy. Before PewDiePies and Game Grumps and ProJareds and Dunkeys. Before the concept of YouTube stars. Back in the mid-2000s, things were simpler: we had a man. A rant. An Angry Video Game Nerd.
“What’s UP, YouTube!” the man barks jovially into the camera, in a voice that somehow sounds too loud no matter where you set your computer’s volume level. “John PLANT here! And today I’m gonna show you how to make FIRE with nothing more than A STICK and A STRING!”
In 2018, YouTube is a nightmare. Neon thumbnails and meaningless titles litter the trending videos page, a state far removed from the platform’s humble beginnings in 2005. Ruling over this state like a distant sovereign is the algorithm, a power that prioritizes quantity and view count over quality. At the algorithm’s whims, YouTube’s top creators endlessly churn out videos and sacrifice their sanity.
Lazer Team is a rollicking sci-fi adventure that manages to translate Rooster Teeth’s signature charm into a feature film format. The film is much more than a fun viewing experience, it’s also a bit of a film industry anomaly! What did Rooster Teeth do differently to market their movie? HOW THE HELL did they secure a $2.4 million budget?! In what ways was this project different than your typical indie film? These are the questions we’re answering today!
With its unique combination of scientific rigor, stick figures, and bad puns, MinuteEarth tackles the most interesting stories on our planet! We asked the creators of MinuteEarth a few questions about themselves and about how their short educational series all got started. New episodes of MinuteEarth will release every day this week on VRV!