I am not a fan of K-Pop. As a former expat, living and working in South Korea for almost five years, I tried to like the genre, but it all seemed too bubblegum to be taken seriously. The knowledge that everything: the songs, the performances, the very image presented were mere inventions of a committee rubbed me the wrong way. Of course, no matter how much I disliked K-Pop it was impossible to escape its grasp. You couldn’t ride a bus, wait for a subway, go to a department store, or even go out to eat without being inundated by the multitude of products, screens, and speakers peddling some new girl group or well-established boy band.